A McGraw-Hill study of 600 firms during the 1981-82 recession revealed that businesses that maintained, or increased, their marketing expenditures experienced significantly higher sales during the period after the recession. In fact, these companies enjoyed an average sales growth of 275 percent during the five years after the downturn.  But, those who decreased their marketing budgets were forced to settle for an average sales increase of only 19 percent.  What does this illustrate?  By being proactive, you can thrive while your competition falls by the wayside.  Here are three simple ways to gain market share in a troubled economy:

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UPCOMING EVENTS

MAIN STREET PLAYERS
Main Street Players is the business name of the Community Theatre of Miami Lakes Inc., the latest incarnation of the longest continuously-running community theater group in South Florida. Since 1974 the group has staged over 100 plays and musicals. It has provided an outlet through which local adults and children could express their talents, and it is dedicated to promoting interest in and education for the arts. Former members have gone on to become professional actors and actresses in New York and elsewhere. Others have used their stage experience to improve their professional lives as trial lawyers, teachers or politicians.
The Community Theatre of Miami Lakes has survived some rough times. In 2004 the alternative business name of the Community Theatre of Miami Lakes, d/b/a Main Street Players was adopted and the Main Street Playhouse opened for business. Since then, the Town of Miami Lakes Mayor (Wayne Slayton at the time and currently Michael Pizzi), and the council members have subsidized the Playhouse by paying half of our rent through the Miami Lakes Cultural Affairs Committee. The Main Street Players also receive grants from Miami-Dade County Cultural Affairs Department.  They share the Playhouse with the Town of Miami Lakes Cultural Affairs for community events, including book readings and shows for children. They plan to continue to present quality entertainment to the community, and help educate local children in the arts with a children acting workshop.

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